I’m Erica, the owner, and I am so thrilled you stopped by to learn a little more about my boutique. Our journey began back in 2018, when I was a full-time registered nurse and a mama of two girls. Amidst the chaos, I decided to start selling clothes in my "free time" (yeah, right!) out of my basement.

Shopping and fashion have always been passions of mine. Growing up in Southern California—YEP, born and raised—shopping was everywhere, a part of the culture. But it wasn’t until I moved to South Dakota to attend nursing school that I noticed a huge demand for stylish clothing options.

In October of 2019, I took a leap of faith. I quit my full-time RN job and leased a storefront in Yankton. Before long, we outgrew that space, and I made the decision to purchase a 4500-square-foot building in downtown Yankton. With a little remodel work from my Dad during the COVID-19 shutdown, we opened our new location on May 15th, 2020.